Dr Will Kirby is a board-certified dermatologist and the Chief Medical Officer for the nation’s leading aesthetic dermatology group, LaserAway.
1) Who/what inspired you to become a dermatologist?
From a very early age I was attracted to science because, for as long as I can remember, I’ve had a lifelong love affair with nature. But I was a late bloomer in the field of medicine and didn’t become a dermatologist until later in life. See, I wanted a career that allowed me to work with my hands as well as my brain and it took me a while for me to realize that specialization in dermatology would allow me to be both technical and cerebral. To wit, I’ve always incorporated artistry into everything I’ve ever done so I’m very fortunate that my life journey has led me to the field of aesthetic dermatology specifically. But there is a misconception that when someone is considered an expert in his or her field, their rise was preceded by a bolt of inspiration but that is just not always the case; While some passions are erupt spontaneously through an inspirational moment, others just evolve slowly and grow over time…and the latter was certainly true for me.
2) Laseraway is the biggest aesthetic dermatology group in the nation. Could you tell us what someone who visits a Laseraway clinic can expect?
You don’t became the nation’s leader in aesthetic dermatology by accident. We take a tremendous amount of pride in customer service and offer only the highest quality, cutting-edge technology. With 13 board certified dermatologists and more than 450 allied health care professionals, our medical acumen is unparalleled and when you add in a commitment to patient safety, you having the winning recipe for the highest level of patient satisfaction. To answer the question, from the time a patient enters a LaserAway clinic until the time they leave, they can expect the absolute best care in the aesthetic dermatology industry.
3) Tell us a bit about the selection process when you’re thinking about offering a particular procedure at your clinics?
It is important to note that aesthetic dermatology is a nuanced business and that with injectable aesthetic treatment and energy-based device procedure hyperbole is ubiquitous while quality, reproduceable results are rare. As such, our vetting process is detailed and thorough. That said, we leave no stone unturned meaning we try absolutely everything but LaserAway never offers fad treatments, trendy procedures, or jumps on the bandwagon. Any patient visiting us rests assured that they are getting gold-standard treatments from the best injectables and devices available.
4) Your skin looks amazing! Could you walk us through your skincare routine?
I detect no lies - my Skin does look amazing and I fully acknowledge that fact! LOL. But you, or anyone else reading this interview, can have amazing skin too! There isn’t some sort of special potion that I have that’s unavailable to the population! I just use good quality products very, very consistently and I supplement them with energy-based device treatments at LaserAway!
So allow me to lay out my simple skincare routine:
In the evening I wash my face with a gentle wash and warm water. It really doesn’t matter what wash you choose and anyone who tell you differently is misleading you. Washes just simply don’t matter much as they aren’t in contact with your skin long.
After letting my face air dry or after drying it with a hair dryer on the cool setting I apply a pearl sized amount of My Hero. It’s a retinol serum that increases surface cell turnover. See, human adult skin cell turn over takes, on average, one to two months to completely replenish itself and retinols speed this process up but I still remind everyone that you have to use retinol products for a minimum of eight weeks before you start seeing a result. If you are consistent then your skin will eventually look smoother, softer, and more supple with the use of a nightly retinol.
Each morning I gently cleanse my skin with either cleansing wipe or again with a wash.
I then apply a sun protection product with a minimum of an SPF 30 rating. If I’m going to the beach then I use an outdoor product like a SunScreen Stick from SkinBetter but if I’m just going to work I use something like Alastin Hyratint.
And now please allow me please loudly emphasize two points:
A) Most people use way too many products! So, If you haven’t used a product that you in own in the past six months them you should discard it! Only purchase products you need and love and don’t purchase every single thing you see!
B) You can spend a lot of money on good products or a small amount of money on good products! So, don’t think you have to break the bank to get the right products in your bathroom!
5) You’ve recently launched your very own line of skincare. What made you formulate your own range and how does it differ to what’s currently available in the market?
Like many dermatology practices, we used to curate products from a variety of different skincare companies and offer them for sale to our patients. But that was a source of extreme frustration for us because while we really, really liked many of the products, we simply didn’t love any of them for our patient population. See, we listened to our patients: We recognized that they were our best advocates and that their number one priority when selecting products to purchase and take home was the ability to maintain their excellent in-clinic treatments results longer. As the leading aesthetic dermatology group we eventually acknowledged that we needed to carve out the time and money to create a skincare line that was formulated with the goal of complementing our in-clinic services. And thus, after many years of patient focus groups, skincare research and laborious testing, LaserAway Beauty was born! So, to answer to more concisely answer your question, there are many, many great skincare products available in the market but laserAway Beauty Products the single best choice for patients already receiving energy-based device delivered aesthetic dermatology treatments… and that’s the differentiator in this saturated skincare market!
6) What are some of the in-office treatments you get on a frequent basis?
I am the least hypocritical dermatologist you’ll ever meet! See, I practice what I preach and in the interest of full transparency, I get an IPL (intense puled light) treatment every six months and I typically get a Clear + Brilliant every two months and alternate with a Fire & Ice Laser Facial every two months as well.
7) What kind of patients do you turn away, if any?
The bane of any aesthetic dermatology practice is the patient with unrealistic expectations. Any reasonable person recognizes improving skin fitness it takes time, energy, emotion, and a commitment. But we live in a society of instant gratification and the truth is that some patients aren’t going to be satisfied because they want impossible results. When we realize someone isn’t going to be a good fit we provide them with appropriate education and polity, but quickly, turn them away.
8) In regards to the future of dermatology, what are you most excited about?
If you ask me to predict the future, I’ll politely ask you to review the past. See, the word ‘doctor’ is derived from the Latin word ‘docēre’ which means “to teach”. So, while I am a board certified dermatologist, I’m more importantly a teacher and my job is to educate. Mentoring is a time-honoured tradition that many in the field of aesthetic dermatology seem to have forgotten but I strongly suspect that the future of dermatology will see a return to the placing a premium on education and that’s why I train not only dermatology residents, but registered nurses, physicians assistants, and nurse practitioners. To get more granular, I’m of course predicting that our field will continue to evolve from a technical standpoint but I also strongly believe that we’ll also see a return to mentorship so future clinicians will have a well-balanced, more individualized aesthetic educational foundation upon which they can grow personally and professionally.
9) For someone who’s on a budget, what are your tips for great skin?
If you were trying to improve your athletic fitness level, you wouldn’t start off by buying the most expensive athletic shoes, immediately running a marathon, and then expect to wake up the day after with the perfect body. Well, the same analogy applies to skin fitness. See, improving your skin or maintaining already great skin doesn’t have to be expensive but it does take a commitment and patience. I always implement a hierarchal approach utilizing the least expensive and most effective options coupled with education and encouragement. We know that UV exposure is awful for your skin so start by immediately committing to strict sun avoidance on the face via a wide-brimmed hat, sun glasses, and a daily SPF product. At night simply start using a retinol product. It really is that simple. Start with those two easy, inexpensive concepts and then slowly educate yourself and expand to more exotic offerings from there!
10) Can you leave us with some words of wisdom? What else should we know?
I’d be remiss if I didn’t bow down to my teammates. While our clinicians are the best in the business, our legal, human resources, service/tech, marketing, patient outreach, sales, and executive teams all kick ass too. LaserAway makes this look real, real easy but our company is the amalgamation of the best individuals in the dermatology industry and you will not find a group of more intelligent, ethical, hardworking, dynamic individuals. Life is too short to work with people you don’t love and I’m of the strong opinion that the main reason that LaserAway is supremely successful is because of our corporate culture! I jump out of bed every morning excited to see what Team LaserAway will accomplish!
Credits
https://www.instagram.com/LaserAway
https://www.instagram.com/drwillkirby1
https://twitter.com/DrWillKirby
Read full article: https://complexion-me.tumblr.com/post/612348549329567744
No comments:
Post a Comment